As shaping the initial concept, we wanted to develop an attractive, informative, engaging, and converting immersive website to help customers compare aviation solutions, programs, and benefits offered across various models of the brand’s flagship aircraft.

 

In order to achieve this in an engaging way, worked on a concept around the idea of "The Story of a Dot"; that would put the users to a journey of exploring the whole site. The moving dot leads users the way; and reveals simple animations that showcases the brand specifications in a more attractive way. 

​

​

OBJECTIVES:

​

• Create a site to showcase flagship private jet models

• Provide a user interface that highlights the details of different private planes

• Intuitive and straightforward navigation and interaction that

           would be effortless for visitors of different tech-literacy level