Molson Coors wanted to produce an immersive Web AR experience to engage with Coors Light loyalists who are also avid Hawaiian explorers. We developed a 360º Web AR experience that targets consumers of legal drinking age and offers an authentic look at destinations across Hawaiian islands. The AR experience included original 360º footage captured from tours across Pu’uhonua National Park (The Big Island), Haleakala National Park (Maui), a North Shore turtle cleaning station (Oahu), and the Wailua Falls (Kauai). Users scan a can of Coors Light and tap the portal to begin their virtual experience. Users can also enter to win Coors Light exclusive prizes.

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OBJECTIVES:

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• Design a Hawaiian-themed immersive experience to engage brand loyalists

• Providing the Coors Light audience with the unique and exciting opportunity to immerse themselves fully in the world of Hawaiian landmarks

• Offer exclusive prizes to Web AR users

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