Trigger and Coors Light collaborated on a unique, gamified XR experience to bolster fan engagement on college football game day. The Coors Light Augmented Reality Tailgate Cornhole Challenge highlights the partnership between the Coors Light brand, analyst Kirk Herbstreit and participating teams from select colleges and universities.

 

Users launch by scanning a Coors Light logo then have the opportunity to get to know Kirk Herbstreit and play a game of AR cornhole. Our team built 14 custom 3D tailgate scenes tailored to the participating school’s logo and colors. After playing the cornhole game, users are prompted to enter for a chance to win Coors Light prizes.

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OBJECTIVES:

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• Unique, gamified XR experience to bolster fan engagement on college football game day

• Highlight partnership between Coors Light, Kirk Herbstreit and participating teams

• Get to know Kirk Herbstreit and play AR cornhole

• 14 custom 3D tailgate experiences tailored to their participating school