DURAN DURAN:REALITY REIMAGINED
ROLE: XR Director / Art Director, Concept Design, XR Media Creation, Motion Design
Produced at Trigger XR, 2022
I was thrilled to be part of this project at Trigger XR,
embarking on a magical and intense journey from beginning to end.
Qualcomm, Trigger XR, and Duran Duran united their expertise to create the captivating XR music experience known as "Reality Reimagined." This groundbreaking project combined music and art with the integration of AR glasses and Qualcomm's Snapdragon Spaces technology. By merging augmented reality with the mesmerizing music of Duran Duran, fans are transported into a virtual realm of music,
embarking on an extraordinary and futuristic journey.
Here are some video art samples that I've created for the XR Experience:
Trigger XR played a pivotal role in facilitating the partnership, seamlessly integrating classic media and bespoke 3D content to showcase the wireless capabilities of Qualcomm's XR2 glasses. "Reality Reimagined" introduces an unparalleled level of immersion to the band's music and serves as a perfect complement to their induction into the
prestigious Rock 'n' Roll Hall of Fame.
CONCEPT DESIGN & PRODUCTION SNAPSHOTS:
Concept design for the Interactive Equalizer, which allows users to interact with a dynamic representation of the Earth while also providing a visual display of particles that respond to each node in a musical track:
Here are the initial 3D spatial design mock-ups, aiming to determine optimal spacing and placement for users to fully engage with the interactive music video experience.