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DURAN DURAN:REALITY REIMAGINED

ROLE: XR Director / Art Director, Concept Design, XR Media Creation, Motion Design

Produced at Trigger XR, 2022

I was thrilled to be part of this project at Trigger XR. It was an

intense and magical journey from beginning to end.

Qualcomm, Trigger XR, and Duran Duran united their expertise to create the captivating XR music experience known as "Reality Reimagined." This groundbreaking project combined music and art with the integration of AR glasses and Qualcomm's Snapdragon Spaces technology. By merging augmented reality with the mesmerizing music of Duran Duran, fans are transported into a virtual realm of music,

embarking on an extraordinary and futuristic journey.

DURAN DURAN - PROJECT TIMELINE 

OBJECTIVES:
  • Create a unique and visually impressive interactive music experience

  • Feature Qualcomm’s Snapdragon Spaces latest capabilities

  • Reach music users in a unique way and let them interact with the band’s music firsthand

CONCEPT DESIGN & INSPIRATIONS
3D SPATIAL PLACEMENT

Here are the initial 3D spatial design mock-ups, aiming to determine optimal spacing and placement for users to fully engage with the interactive music video experience.

Concept Design for the Interactive Audio Visualiser
INTERACTIVE EQUALIZER

Concept design for the Interactive Equalizer, which allows users to interact with a dynamic representation of the Earth while also providing a visual display of particles that respond to each node in a musical track:

INTERACTIVE VISUALS - ANIMATIONS

Here are some examples of interactive visuals I've created; Once users tap on the musical node, they start viewing these animations tied to their nodes in the experience

LINK TO THE OFFICIAL TRAILER:
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